Stick Around
Strategies to keep your gym members motivated

Aligned with the mission of GGFit – to motivate your members to exercise more, Stick Around shares the processes, techniques and initiatives that you can implement in your club.

The book sets out the three cornerstones of good member retention: people, communication and systems. It has proven techniques to increase and improve member interaction within your club. You will find out how to communicate better with members outside your club. It also describes how to build a retention system, as well as how to best use more complex retention and exercise management systems.

The first half of the book runs through the member journey from start to finish. Each stage is accompanied by easy to understand diagrams and flowcharts, as well as real-life examples and case-studies to illustrate the key points. Part two explains the people, communication and system processes in more detail.

Summaries and checklists for each chapter, along with message, survey and report examples provide an invaluable resource to anyone involved in the running of a health-club, or working on day-to-day operations. The book is used as a training manual and reference for all gym or health-club staff.