The GGFit Retention Education Training Suite has been developed in conjunction with Future Fit for Business,
a trusted and respected workforce development and education business specialising in the fitness and leisure market.
Each course contains key learning points and explains how you can retain more members through direct actions.
Knowledge checks occur regularly, and course completion assessments verify learning, and lead to certification and CPD points.
The courses vary in length but can be paused and resumed for convenience.
Retention Education Training Suite
Membership Retention Essentials
Covers high-level reasons behind retention focus, stats and actions that improve retention.
This course is for anyone, and everyone working in fitness or leisure, it provides an understanding of the subject, and encourages staff purpose.
- Brief history of the industry, sales vs retention and lessons from other sectors
- Why does retention matter to me, and how do I affect retention rates?
- Member journey concepts
- Retention roles and examples
Core Retention Knowledge
Forms an in-depth understanding of member retention, how to identify members that need help, the actions that will boost their motivation at the right time.
Aimed at any staff involved with members; instructors, coaches, PTs, Group X etc.
- Segmentation, different member types, journeys, focus and risk factors
- Onboarding new members, inductions, non-gym members and progression
- Keeping active members active, progress, classes, challenges and comms
- Absentees and leavers, recognising, contacting, learning and saving
Advanced Retention Strategy
Building a strategy, defining retention processes, gathering more useful member data, getting more feedback, member messaging, and measuring retention.
Aimed at management, or anyone who wants to go beyond the core.
- People – staff and member motivation, understanding complex journeys, segmentation and designing challenges.
- Processes – multi-channel, blending physical and digital interactions
- Communications, designing different journeys to cater for all members
- Data/Measurement – report on retention initiatives in the short and long term, and understand the financial impact
Click here for more details or to order the courses on the Future Fit for Business website, or use the contact form to get in touch.
