Budget clubs are the fastest growing sector in the fitness industry and for good reason. They offer no frills fitness at great prices, often with no contract tie-in. The low cost gym appeals to people who are new to health clubs, so they are really helping to grow the market.
Our focus with low cost clubs is typically around analysis and improving member communication. Automating messaging based on visit history can add a personal touch, and a perceived level of service that is not expected by members. Budget gyms place great emphasis on member numbers, so we also work on defining and reporting on key performance indicators.
We help to measure and increase return on investment for all communication campaigns, from regular newsletters to prospect and ex-member messages.